European poultry brings premium standards to the Philippines

European poultry is taking centre stage in the Philippines through a three-year EU-backed campaign that spotlights its quality, safety, and sustainability. At WOFEX Manila 2025, the initiative showcased certified poultry that meets the EU’s strict standards on animal welfare, environmental care, and food safety—raising the bar for both taste and nutrition.

Designed to engage importers, distributors, retailers, and health-conscious consumers, the campaign leverages trade fairs, B2B meetings, media collaborations, and study visits to Europe. For food industry executives, it signals new opportunities to connect with trusted supply chains and bring premium poultry to a growing market.

Read the full article to see how European poultry is shaping the future of food in the Philippines