As Farm Safety Week marks its 13th year, the message remains clear – complacency kills. While machinery and livestock are known dangers, this year’s campaign sharpens focus on often-overlooked risks like agricultural dust, UV exposure, and musculoskeletal strain – hazards that silently undermine the long-term viability of farming businesses.

With the sector still holding the UK and Ireland’s worst safety record, the campaign pushes for deeper behavioural change, especially around use of PPE and quad bike safety. Farm safety isn’t just a moral imperative – it’s a business one.

Read the full article to see how this year's campaign could reshape industry culture.