Cork fire safety firm flooded with calls over illegal streaming confusion

A Cork-based fire safety business is battling a bizarre brand mix-up. TH Safety Ireland, known for distributing portable fire suppression sticks, has been inundated with enquiries about illicit streaming devices—thanks to confusion over the term "fire stick".

Owner Tony Hennessey says the surge in calls is wasting valuable time and distracting from their core safety mission, particularly in motorsport and agriculture sectors where the Fire Safety Stick has seen strong demand.

Read the full article to see how one company is handling a branding headache driven by digital slang.